Justine Sacco Archives

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How to destroy your life in 140 characters – the Justine Sacco saga

30th December 201327th December 2013

By Caitlin Hogg Last Friday, the 20th December, a social media storm erupted globally, completely unbeknownst to the initiator in what has become another cautionary tale for social network users to watch their words. Justine Sacco, now-former corporate communications director for New York based internet company, InterActiveCorp (IAC – parent company of CollegeHumor.com, OkCupid.com, vimeo.com, … Read more

Rubbish rumours. Tweeting idiot Justine Sacco no relation to Desmond Sacco, SA mining billionaire.

28th December 201327th December 2013

By Alec Hogg South Africans watched with fascination and then horror at the nuclear-type fallout after Cape Town-headed New Yorker Justine Sacco’s inappropriate tweet about HIV/Aids, Africa and being White. Justine Sacco, high profile Public Relations executive, achieved global notoriety after she tweeted from Heathrow en route to Cape Town for Christmas with family. The … Read more