Think of the people you know. Which of them do you like? Why? It’s a cool test. One that will lead you to the same conclusion reached by long departed but still widely referenced influencers Norman Vincent Peale and Dale Carnegie.
The person we all like most most is the reliable one. He or she who pitches up when they say they will; always responds to emails or phone calls; is early or on time for meetings. Most of us “get” that in our personal lives, dependability is a key part to being popular. So why is it so rare in business? Why the disconnect where it really matters?
In a business, reliability extends to the most important thing in that relationship – the ability to execute, to deliver on what was agreed. It’s really a simple concept. Yet because of incompetence, poor training or just laziness, fulfilling commitments in business has become a competitive advantage. As you’ll read in the story about Y&R chairman Yossi Schwartz’s experience with Telkom. On Biznews now.
