🔒 Boardroom Talk: ‘Less is more’ approach by FAANGs offers lessons for conquering transforming markets

By Alec Hogg

During our three years in the UK, I started watching on-demand television offerings from Apple and Amazon – primarily to see first-hand how Big Tech would fare against Netflix and the continuously declining network TV incumbents. 


Both have a strategy of differentiating through a ‘less is more’ approach to content. An approach which is rational when you’re playing a long-game and targeting the money-rich, time-poor audience which is the sweet spot for media companies. 

I’m not a huge television watcher but delighted to see a new Ted Lasso series on Apple TV. It’s the third season for this story of a fictional English Premier League soccer club and its coach, brought over from American Football. The comedy has deservedly won a host of awards, including 4 Emmys for the first two seasons. 

The other show we’re doing one-episode-per-free-evening with is Amazon’s story based on Stevie Nicks and Fleetwood Mac called Daisy Jones and the Six. This show, and Ted Lasso, are alone well worth the R99 a month investment. Apart from which, it’s also a window into a potential revenue stream for two of the FAANGS.

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The latest polling data from the Social Research Foundation, shared here by chair Dr Frans Cronje, shows that SA’s opposition political parties wasted a golden opportunity to punish the ruling ANC when it was most vulnerable. With the notable exception of the IFP (especially in KZN) Cronje says the ANC’s other competitors dropped the ball when the tryline beckoned. Biggest loser, research shows, is the radical EFF whose share of the vote has almost halved to a modest 6% in recent months. Cronje believes the ANC’s fortunes will be further boosted ahead of the 2024 National Election by a virtual end to loadshedding as long-term plans start to have an impact. He spoke to Alec Hogg of BizNews.


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