By Alec Hogg
During our three years in the UK, I started watching on-demand television offerings from Apple and Amazon – primarily to see first-hand how Big Tech would fare against Netflix and the continuously declining network TV incumbents.
___STEADY_PAYWALL___Both have a strategy of differentiating through a ‘less is more’ approach to content. An approach which is rational when you’re playing a long-game and targeting the money-rich, time-poor audience which is the sweet spot for media companies.
I’m not a huge television watcher but delighted to see a new Ted Lasso series on Apple TV. It’s the third season for this story of a fictional English Premier League soccer club and its coach, brought over from American Football. The comedy has deservedly won a host of awards, including 4 Emmys for the first two seasons.
The other show we’re doing one-episode-per-free-evening with is Amazon’s story based on Stevie Nicks and Fleetwood Mac called Daisy Jones and the Six. This show, and Ted Lasso, are alone well worth the R99 a month investment. Apart from which, it’s also a window into a potential revenue stream for two of the FAANGS.
More for you to read:
- George Leef explains why People Should be “Seething Mad” Over COVID – And Much More. Click here.
- The prospects for world order peace – how Ukraine’s survival as an independent nation could hinge on America’s GOP. Click here.
- Argentina’s economic turmoil and high inflation shows that the most likely paths forward all involve significant levels of pain – why 70% inflation is just one of Argentina’s problems. Click here.
