New SAA CEO, new Action Plan: Bezuidenhout’s already guaranteed stardom

Having experienced yet another unsatisfactory and this time potentially terminal experience with SAA’s unmanageable Voyager programme, my perspective of the national carrier is very much half empty right now. But you have to give the new acting CEO Nico Bezuidenhout credit for at least acting like an MBA (even though he admits to not having anything other than a matric). His Six Point Action Plan sounds an awful lot like the kind of business-as-usual matters other CEOs deal with daily. But I guess SAA isn’t exactly a business-as-usual operation. In reality, Bezuidenhout need only thanks the Good Lord for the providence of the plunging oil price. With lower fuel prices he’s guaranteed to look good – no matter how effective (or not) his interventions. – AH

Photo credit: ATom.UK / Foter / CC BY-SA
Photo credit: ATom.UK / Foter / CC BY-SA

SAA acing CEO Nico Bezuidenhout’s six point turnaround strategy:

  1. Immediate address the airline’s liquidity position, on-going solvency and medium-term funding requirements. Amongst the interventions are:
  2. a)Addressing the solvency and liquidity of the business and engage with its Shareholder and other Stakeholders to ensure going concern status is maintained.
  3. b)Immediate review of the SAA network to stem losses.
  4. c)Focus on working capital optimisation.
  5. d)Renew cost compression efforts and expedite LTTS implementation that will immediately impact the Income and Cash Flow Statements.
  6. Immediate investigation of options to future-fund the business:

The initiation of a process to investigate and determine options for future-funding the business. This includes a process of examining the possibility of a strategic equity partner.

  1. Substantial focus on Governance defects and remedies:

Immediate investigation and correction of any governance failures within the business. This includes a wide-ranging review of processes and command and control structures within SAA with particular reference to the implementation of the LTTS.

  1. Legal and High-Level Governance

An immediate review of all contractual burdens and governance implications or defects within the legal framework of the company. This includes the review of onerous agreements, correction thereof and other matters that impact the framing of remedial activity; the re-establishment of foundation laying for LTTS implementation within a tight governance environment.

  1. Reorganisation and Optimisation of Assets

Examination of all assets in the business and reorginisation thereof in terms of the requirements of the LTTS. This includes the formation of a Holding Structure within the Group that will incorporate all areas of the current structure within a broader “Whole Of State” approach to State-Owned Aviation Assets. Further optimisation will occur in line with the approved interventions per the LTTS.

  1. Improved Communication

SAA will reengineer its internal and external communication efforts to effectively communicate with all direct and indirect Stakeholders and South African citizens, particularly with reference to the implementation of the 90 Day Action Plan as well as the LTTS.

“We are working closely with our Shareholder (the Department of Public Enterprises) and National Treasury to ensure implementation progress against the six 90 Day Action Plan interventions is highly visible and closely monitored”, said Mr. Bezuidenhout.

 

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