Capitec growth steers it closer to 10 million customer mark

By Capitec

Capitec Bank’s most recent annual financial results for the year ending February 2018 shows that the bank’s strategy to grow its active clients base to nearly 10 million – with a focus on middle to higher income clients – has continued to be successful, and in January 2018 alone the bank signed up 185 000 new clients. Almost a third of the employed adult population currently bank with Capitec. Headline earnings were up by 18% to R4.5 billion (2017: R3.8 billion).

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Other key indicators also show strong growth:

  • Net transaction fee income (non-lending) increased with 31% to R5.1 billion (2017: R3.8 billion), covering 81% of operating expenses and contributing 41% of net income.
  • Total retail fixed savings increased by 28% to R23 billion (2017:R18 million) and total retail call savings increased by 16% to R35 billion for the current year.
  • Credit clients declined from 1.5 million to 1.4 million, of which 76% also bank with Capitec Bank.
  • Credit market share remain relatively flat at 27% of unsecured- and short term credit, and 5% of the total credit market.
  • Strong client adoption of digital banking channels delivered cost benefits to clients and freed up capacity for consultants to better serve and address the needs of clients in the branches. The average waiting time in a branch is now 4 min 30s, with only 6% of clients waiting more than 15 minutes.
  • 264 new jobs were created in the South African economy, which takes the total jobs created in 18 years to 13 333 people, of which 85% are younger than 35.
  • For the 5th consecutive year, the latest South African Customer Satisfaction Index (SAcsi) for Banking, conducted by Consulta, revealed that Capitec continues to lead with the most satisfied customers.
  • The Columinate SITEisfaction survey rates the Capitec Bank app as the best banking app in South Africa.

Says Gerrie Fourie, CEO of Capitec Bank, “Since the start of the bank 18 years ago, we have remained true to our founding fundamentals and our vision to enable clients to improve their financial lives.  As a result, the brand has become synonymous with simple and transparent banking and credit, which offers real value for money and is accessible to all South Africans.”

“The simplicity of our product, process and service experience has stood the test of time.”

“Our growth has proved to be sustainable as we tightly manage the  risk and performance of our credit business.”

Capitec CEO Gerrie Fourie on a visit to London in March 2018 – snapped at Piccadilly Circus.

Gross loans and advances grew with a conservative 6% to R47.6 billion, with the bulk of the growth coming from the higher income credit card book.  The loans in arrears declined from 6.3% to 5.7% for the period.  This is in line with the bank’s strategy to apply stricter credit criteria in selective high-risk sections on the market, while focussing on reducing credit pricing and growing the credit mix towards the higher-income credit client base. The company’s earnings growth was therefore driven mostly by their strong banking client growth and resulting fee income.

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The Capitec Bank credit card, which offers limits available up to R150 000, is used by 290 000 clients with its biggest growth coming from the middle- to higher income segments. The monthly fee for the credit card of R35 and personalised interest rates makes it one of the most competitive credit cards in the market.  This credit card fee will remain unchanged for the next year.

“Investing in technology is improving our client’s banking experience – more than1.5 million clients are using our banking app on a regular basis, with a 106 million transactions during 2017, more than double compared to last year this time.”

The banking app’s wide appeal is evidenced by the fact that it is not only the most downloaded banking app in South Africa, but that it is also the 9th most downloaded app overall on the Google Play store in South Africa.

Fourie has also outlined plans to launch the Capitec Funeral Plan in partnership with Sanlam in May 2018 as part of Insure, the new addition to the Global One Solution.  This is an opportunity to further diversify their business and expand their product offering to clients to help improve their financial lives.

Commenting on the year ahead, Fourie concluded, “We are optimistic about the political stability and economic potential of the country, and will continue to play our part in enabling and supporting radical economic growth in South Africa the long term”.

Capitec remains steadfast and will focus on business efficiencies and expanding its digital capabilities.

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