Inflation Watch figures show the march of DStv in ad wars

The big story of the recently released Inflation Watch figures from Ibis Media Data Services for 2012 is the march of Naspers’ pay-TV giant DStv. The media inflation figures – that measure the cost of reaching consumers by buying adverts in the media – go out to Ibis’ subscribers, which are mostly in the advertising … Read more

Fast-to-change SA consumer mags are thriving [ABC Q4 2012 figures]

Why is it that consumer magazines  consistently outperform our newspapers in circulation figures these days? Not that it’s plain-sailing for the magazine industry, as we saw in last week’s release of the fourth-quarter Audit Bureau of Circulations of SA (ABC) figures for 2012. Just like newspapers, many magazine titles are suffering sales decline but it’s … Read more