Why values matter in business: five key lessons from Tylenol Crisis from the “Tylenol Man” himself
Alan Hilburg is credited with the textbook case for successful management of a reputational crisis. Three decades back, the US-based communications guru crafted what was then an extremely innovative response to the famous Tylenol Crisis. The decision to remove $100m worth of the pain killers off shelves worldwide initially drew criticism as a massive over-reaction. … Read more