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CAPE TOWN — When the eyes of struggle stalwarts and anti-apartheid activists glaze over upon hearing billionaire Johann Rupert passionately trying to debunk the White Monopoly Capital “myth”, you realise he’s probably missing something fundamental. Were Rupert to have the media-guile of a seasoned PR operator, he’d have subtly eased the subject towards Bell Pottinger and how they dishonestly built an entire propaganda campaign for their ANC-Zuptoid clients around White Monopoly Capital (WMC). What he misses however in his strong argument that Eskom and other SOEs are the real monopolies, is that WMC, like all effective propaganda is built on the fundamental truth that our Gini-co-efficient runs on racial lines – due to the architecture of apartheid. Call it lack of empathy or living in a different world to the masses (whom the Zuptoids so effectively abused), it’s still a problem. Nobody is arguing that Rupert is not uplifting disadvantaged communities, particularly in the Karoo where he grew up, often in very innovative ways like helping people secure land title, (the Khaya Lam project), but there were a few vital ingredients missing in his radio interview. – Chris Bateman
In a combative interview on Johannesburg-based radio station Power FM, the 68-year-old chairman of the maker of Cartier watches dismissed the idea of “white monopoly capital” – a local term referring to the economy being dominated by white people who make up less than 10% of the population.
“What does white monopoly capital mean?” Rupert said, after interviewer Given Mkhari introduced him as the face of the concept. “Yes I’m white, or I mean a white person. Show me a monopoly we have ever had, show me one monopoly I have ever had, just one please.”
He went on to name state-owned companies such as power utility Eskom Holdings SOC Ltd. that enjoy genuine monopolies. Meanwhile, he said his own companies – such as Swiss luxury goods maker Cie Financiere Richemont and Stellenbosch, South Africa-based Remgro Ltd. – pay dividends and taxes in South Africa and create jobs in the country, where more than one in four people in the labour force are unemployed.
“Isn’t it time we start talking to each other instead of screaming at each other. Our country is not in great shape. The rest of the world doesn’t care about us.” Rupert #RupertOnPOWER
— Khaya Dlanga (@khayadlanga) December 4, 2018
Racial inequality has long been a sensitive issue in South Africa, and Rupert’s comments predictably went down badly on social media. The opposition Economic Freedom Fighters, which argues for radical policies such as the nationalisation of banks and all land, called him a “selfish racist white capitalist.” In his interview, Rupert similarly dismissed the EFF, mocking the red berets worn by party members.
Of the top richest South Africans listed by Forbes, the first five are white men. Rupert, the eldest son of an industrialist who founded tobacco company Rembrandt Group, trails only diamond heir Nicky Oppenheimer. The richest black South African is Patrice Motsepe, the owner of mining investment firm African Rainbow Minerals Ltd. At the other end of the spectrum, South Africa’s income inequality is among of the worst internationally and white people in the country make nearly three times the average wage of black Africans, according to a World Bank report.
Johann Rupert is preaching ethics, the importance of innovation and hard work as an entrepreneur.
We can replicate this ethos as young people, black and white.
Let's leverage on the opportunities markets offer us!
— Sihle Ngobese (@BigDaddyLiberty) December 4, 2018
Opening with a more conciliatory tone than what was to follow, Rupert said the purpose of his interview was to try and bring together South Africans of all ethnicities, urging the embrace of “common goals and common ideals.” However, his regular missteps proved more memorable, such as when he dismissed the interviewer as part of a “snowflake generation” for correcting his outdated racial terminology.
Rupert also claimed he had black American friends who would find his mixed reputation in South Africa “incredibly funny,” before listing them as basketball star Michael Jordan, British racing driver champion Lewis Hamilton and the model Naomi Campbell.
Rupert’s Remgro holds stakes in South African companies such as hospital operator Mediclinic International Plc and drinks maker Distell Group Holdings Ltd.