The world is changing fast and to keep up you need local knowledge with global context.
Ever booked a hotel based on the gorgeous pictures of its never-ending pool, and then arrived to discover the pool is in fact a pond? Or ordered a meal based on the succulent image in the menu, only to receive a drab looking relative on your plate?
Whether we are willing to admit it or not, we buy with our eyes. And the big question is – is our sense of aesthetic being lied to? How much of what we see is real? And how much of the advertising that we digest, do we actually believe? Is the enticing industry honestly interacting with its target, or are we all being sold a pseudo-reality of some kind to get us to consume more?
The below infographic has kindly been shared with us by Financesonline.com, and it highlights some of the truths behind our beloved brands, and the deceptive ways they entice us into parting with our hard-earned cash. – LF
Cyril Ramaphosa: The Audio Biography
Listen to the story of Cyril Ramaphosa's rise to presidential power, narrated by our very own Alec Hogg.