Five ways to make stock diversification work for you – Wall Street Journal

Diversification is often described as the only free lunch in investing. Here, then, is a look at some diversification myths and how they can hurt investors.
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Diversification of stocks is recommended for investors seeking to spread risk and attract potentially higher returns. But does diversification really work? Dr Meir Statman, who is the Glenn Klimek professor of finance at Santa Clara University's business school, sets out to bust some myths about stock diversification. His background is in behavioural finance. On his website, he describes his approach as moving from first generation behavioural finance to second generation. The former commonly describes people as "irrational", the latter as normal but taking emotional shortcuts, and making other errors, that get in the way of wealth creation. – Editor

5 myths about stock diversification

By Meir Statman

Diversification is often described as the only free lunch in investing—reducing a portfolio's risk without reducing expected return. This idea of spreading money across different kinds of investments is so accepted and so straightforward that it is a fundamental principle that even the most unsophisticated investors know about it.

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