🔒 Premium: Potency of focus – how investors can learn from the late Steve Jobs

Many of Charlie Munger’s one-liners stick. Among them a reminder that “we can learn a lot from dead guys.” It’s normally in reference to his favourites Marcus Aurelius, Socrates, Cicero and Benjamin Franklin. But Warren Buffett’s long-time business partner could also be pointing us towards Steve Jobs.

The founder and then rescuer of the $3trn giant Apple Inc died a decade back at just 56. But by then Jobs had entrenched a culture which lives on, ensuring his creation continues to flourish – and will do so long into the future. That was the true brilliance of the man.


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Walter Isaacson’s masterful biography on Jobs is my most trusted “how to” textbook for my own business endeavours. Especially when I’m looking for ideas or mulling a big decision. It often serves as an eye-opener to the most rational solution.

Jobs believed in obsessive focus and explained it means “saying no to the hundred other good ideas that there are……you have to pick carefully…..innovation is saying ‘no’ to 1 000 things.” With investing, too. Buffett reckons the greatest success comes from having our eggs in a single one basket and watching them closely. Jobs, for sure, would have agreed.

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