🔒 Premium: Risk-tolerant investors are nibbling at SA – imagine what awaits after 2024

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Unfortunately, despite considerable effort, the BizNews Wine Club never caught the imagination of our community. So, like many other promising ideas that fail to ignite soon enough for a rapidly developing business, it has been relegated to the back burner. 

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Given the wine industry’s relevance in SA, however, I obviously keep a close eye on its progress. And was delighted to see the FT’s wine queen Jancis Robinson focusing on SA wine producers in her column over the weekend. She also published a list of her favourites (see above).

Robinson, who enjoys a guru-like following, writes: “I’m such a fan of South African wine that I’d like everyone to appreciate it.” And uses her column to ask “Why don’t Americans drink more South African wine?”. The US, she says, imports less than a third as many bottles as the UK and under two thirds of the Netherlands. 

It’s always a delight to come across spontaneous endorsements for SA. But the line in her column that really caught my attention was how “canny investors are seeing the potential of SA’s undervalued vineyard land.” Lots of it, apparently, from Eastern Europe. Imagine One what awaits after 2024

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