South Africa’s best drivers are to be found in the Western Cape, with Gauteng ranked second overall, according to data from Discovery Insure’s road safety smartphone application. During June, the first month of the campaign 16.8 million kilometres of driving data was collected and analysed.
The study has shown that although some 70% of users are male, women tend to be better drivers. Women are better drivers than men, but also record more harsh braking events and higher levels of cell phone usage while driving. Men lose significant points on speeding and cornering.
Users with scores of less than 50 improved on average by 20% over the next two days. High-scoring drivers (70 or higher) improved on average by 7% over the same period. Ten percent of drivers improved their score by at least 10 points after the first day. Most users – 70% – were aged between 18 and 40. Average scores for both men and women improved with age. The research indicates that drivers with the highest driver scores have 15% to 25% fewer accidents and those with below average scores have 25% to 80% more accidents.
“We’re heartened by the great response thus far, which shows that South Africans are passionate about making a positive difference in their driving behaviour. We’re particularly pleased that most users were able to improve their driving scores within a short space of time, which shows that if people are willing to improve their driving behaviour if offered the tools on how to improve to make a real difference to road safety,” said Discovery Insure CEO Anton Ossip.
South Africa has a relatively poor road safety record, with over 14 000 fatalities every year. Research shows that over 90% of car accidents and motor vehicles are caused by the driver. By combining mobile technology and behavioural economics, the app, a global first, can improve driving standards and road safety in South Africa.
Drivers who use their cellphones while on the road record an average of 52 seconds of distracted driving per trip – the equivalent of one kilometre driving blind at 60 km/h. Western Cape drivers used their cellphones the least, while Limpopo drivers used them the most.
Best drivers by province
