Bell Pottinger redux? Cambridge Analytica is dead, long live Cambridge Analytica

It’s official – scandal-plagued political consultancy Cambridge Analytica is shutting down. However, before you chalk up a victory for the good guys, it’s worth pointing out that the investors and executives behind Cambridge Analytica are not really going away. They’re just rebranding as Emerdata.

It’s official – scandal-plagued political consultancy Cambridge Analytica is shutting down. However, before you chalk up a victory for the good guys, it’s worth pointing out that the investors and executives behind Cambridge Analytica are not really going away. They’re just rebranding as Emerdata.

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