South Africa’s first democratically elected president Nelson Mandela inspired many, including modelling superstar Naomi Campbell. In this in-depth interview, the Wall Street Journal takes a trip down memory lane, putting the pieces together showing how Naomi got to where she is today. She refers kindly to Mandela, someone she calls Grandad, and share memories of him on her YouTube channel, which she launched in November last year. – Stuart Lowman
Naomi Campbell knows it all
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(The Wall Street Journal) – In the annals of fashion history, itâs a memorable moment. Linda Evangelista, Christy Turlington, Stephanie Seymour, Kristen McMenamy and Naomi Campbell, wearing slinky black dresses, climb atop dunes of sand in a photography studio in New York City. Photographer Richard Avedon focuses his lens and shoots. On day one of a five-day shoot, they are creating a series of sculptural silhouettes for the latest Versace ad campaign. The year is 1992. Gianni Versace is alive, the World Wide Web is a novelty and Jeff Bezos is a young buck working at a Wall Street hedge fund.
Nearly three decades later, most of that famous posse is no longer actively modelling, except Campbell, 49. Defying conventional wisdom that a modelâs career is as brief as an NFL running backâs, she posed not long ago for another Versace campaign alongside Kaia Gerber, the teen daughter of Campbellâs friend Cindy Crawford. This summer, Campbell booked her first Calvin Klein campaign, posing in underwear for images that were splashed all over the internet, 27 years after her friend Kate Moss shot to fame in Calvin Klein skivvies. She has Bezos on speed-dial – she appears in and is a consulting producer for Making the Cut, a fashion series premiering on Amazon Prime Video in 2020. She also has her own YouTube channel, Being Naomi, where some videos have clocked over one million views, or more than tune in for The CWâs Dynasty reboot. She has over three million more Instagram followers than Crawford and nearly seven million more than Turlington. And despite Campbellâs now-sober approach to lifeâshe rarely drinks even caffeine and has quit nicotine in favour of mango-flavoured vaping – she continues to be a magnet for tabloid headlines and paparazzi. If you want to know what Naomi Campbell wore two days ago, log onto the Daily Mailâs website, which reports on her with a fervour typically reserved for the Kardashians. (On one recent Sunday: a red leather jumpsuit.)
âIâm a survivor,â says Campbell, sipping coffee with almond milk to power through a rare 24-hour stopover in New York, where she lives, though she just laughs when asked how many days she stays here. âI donât have a squeaky-clean life, and I donât pretend to. I was the first to say that I was an addict, and Iâm so grateful to God to be a recovering addict and a recovering alcoholic.â Every night before bed and every morning before drinking her daily dose of celery juice, she kneels to say Psalm 91: âI will say of the Lord, âHe is my refuge…â No evil shall befall you.â
During one 30-day span this summer, Campbell flew an itinerary that would make even Jules Verne dizzy: from Paris to New York to Tokyo to Senegal, back to Paris to Sicily to Austria to the South of Franceânearly 24,000 miles, which is almost the circumference of the earthâto shoot a Brazilian Vogue cover, attend the SEED Projectâs annual Hoop Forum and hit Google Camp with Leonardo DiCaprio, Katy Perry and Prince Harry. In September, she staged her Fashion for Relief charity fashion show in London, and this December sheâll receive the British Fashion Councilâs Fashion Icon award. She has surpassed Kevin Bacon in the celebrity version of six degrees of separation: If you want to find the shortest route from Gabby Giffords to Queen Rania of Jordan to BeyoncĂ©, Naomi Campbell is the link.
âShe is connected to everybody. She can call on anyone when she needs help,â says Evangelista, whose own close friendship with Campbell was forged in the crucible of â90s fashion, when models trumped celebrities on magazine covers. She calls Campbell by her nickname, Omi, and speaks to her nearly every week, either by phone or on what must be fashionâs most exclusive group chat, which includes Turlington, Steven Meisel, Marc Jacobs, Pat McGrath, François Nars and Anna Sui.
âNaomi sweeps you into her world – one minute you are in London, next minute you are in India, next minute you could be in Africa. Itâs a whirlwind,â says another member of that group chat, Edward Enninful, the editor in chief of British Vogue, who met her when he was a 19-year-old fashion director for i-D magazine. The day of their first shoot, she invited him to hop on a private jet to Dublin with her. Enninful, who named Campbell a Vogue contributing editor in 2017, describes her as having the mystique of an old Hollywood star such as Greta Garbo or Marlene Dietrich. âNaomi came up at a time when models had to really learn their craft, almost like a studio system,â he says. âApart from being incredibly ambitious, she is incredibly focused. Naomi loves being a model. When you shoot her, you realise there are only a handful of models who can give what she can. Itâs just this magic.â
Campbell intuitively understands the value of being an enigma, and has a tactical self-awareness shared by movie stars and career politicians. âThe good thing with me is that youâd see me and you wouldnât see me: Iâd appear and Iâd disappear,â says Campbell of her long career. âTraveling has saved my life in a certain way – I keep it very limited to who knows what [Iâm doing] and where Iâm going.â
Itâs also easy to discount the power of a modelâs personality – they are often seen as speechless mannequins in still photographs – but the force of Campbellâs has become part of her persona. She toggles effortlessly between a kittenish warmth, all sweetness and doe eyes, and a flinty gravitas. âIf Naomi wasnât modelling,â says Enninful, âshe could run a small country. She has that thing, like most black people in any industry: You have to fight twice as hard. Sheâs always been fighting, but now even more.â
Ask Campbell if she thinks people are afraid of her, and sheâll say, âMaybe.â Take the story she has told about a time when she was a little girl and a boy hit her. Rather than running to tattle, she hit back.
Born in Streatham, South London, she was raised by her professional-dancer mother, Valerie Morris-Campbell, who had emigrated to the UK from Jamaica in the 1950s. Campbellâs father is unnamed on her birth certificate – he left her mother when she was four months pregnant – and Campbell did not meet him until she was 41, five months before he died.
Campbell herself began working when she was 7, first appearing in a music video for Bob Marley, and has always had a Fanny Briceâlike determination to perform under the bright lights, front and centre. âI only push myself because I know I can,â Campbell says. âI say Iâm exhausted, but as soon as you put me in front of that camera, itâs gone.â
âNaomi was always very forthright at a very young age,â says Lisa Vanderpump, of Real Housewives of Beverly Hills fame, who as a teenager met an 8-year-old Naomi when they were both cast on the 1979 British television show Kids. âSheâs a little spitfire,â Vanderpump remembers thinking. She still sees Campbell occasionally.
Campbellâs persistence might have been learned from watching her mother, who took frequent traveling jobs to pay for her daughterâs theatre school tuition. âOnce she accepted that I was going to be in [the modelling] business, she made it quite clear you have to best a lot of people,â says Campbell, who recalls her mother telling her when she was scouted at 15, âAnd what makes you so special? You need to give more than just what you think youâre going to give.â
At least she could rely on her talent and nerve: As a 16-year-old arriving in New York City for the first time, she headed straight off the Concorde to a Manhattan studio for a shoot with Meisel. She climbed into a pouf-skirted party dress and danced, tossing a waist-length ponytail with brio.
âShe was super, super shy,â Meisel says, over the telephone, of Campbell. âBut she got up there and performed like the best – like she had been doing it for a thousand years.â These shots appeared in American Vogue in February 1987, meaning that Campbell arrived at the magazine before its current long-standing editor, Anna Wintour.
The new star was soon dubbed Bambi for her fawn-like legs, whispery voice and big, long-lashed eyes. âShe had this kind of breathy little voice, but the second the camera turned on or she was going down the runway, she was a pro,â says Anna Sui, who became a close friend during that era and frequently made custom pieces for Campbell, such as one risquĂ© design she created for the fall 1992 season. âThereâs no one else who walks like herâwho else could wear backless chaps, with a butterfly on the behind?â
Campbell refers to Sui and Meisel, among others, as her âchosen family,â a self-selected group that also included Azzedine AlaĂŻa, who became a father figure. The designerâs 2017 death shook her deeply – they had been close since she was 16. After a chance meeting in Paris when her purse had been stolen, she stayed at his house often, calling him Papa and treating him like one, too: sneaking out the window to go clubbing at night, only to have him turn up and drag her home. Even now, she bursts into tears at the mention of his name. (She also has a half-brother, Pierre Blackwood, 16 years her junior.)
Another parental figure came in the form of the late South African president Nelson Mandela, whom she calls Granddad. He began inviting her regularly to South Africa in the â90s – he would call her and she would drop everything to go. âHe took me to childrenâs hospitals, schools. I didnât really know what I was doing, but I felt a sense of peace doing it. I was just a kid jumping around in the playground with the kids,â says Campbell. âI didnât quite understand it when I was younger, but Iâve got an understanding of it now. It made me feel like I had a sense of purpose in my life.â
Around the same time, her career took off, but despite achievements like being the first black model on the cover of September Vogue, in 1989, and on the cover of Time, in 1991, Campbell says she has been remunerated less than her white peers throughout her career.
âI donât want models of diversity to have to wait as long as I did [for pay equity],â says Campbell. Besides mentoring the next generation of models, like South Sudanese – born Adut Akech (âI used to make sure she would come over to the apartment; I wanted to make sure she was eating,â says Campbell), she confers frequently with a group of informal advisers, including former model, agent and activist Bethann Hardison, longtime Vogue contributing editor AndrĂ© Leon Talley, music executive Steve Stoute and Enninful. Hardison co-founded the Diversity Coalition (Campbell is also a member), aimed at the modeling industry. They keep tabs on who they think isnât truly supporting diversity.
âNaomi was the first black model who really changed the common perception of black beauty and has always felt the responsibility of her role,â says Valentino designer Pierpaolo Piccioli, who recently enlisted Campbell for the Valentino pre-fall 2019 ad campaign and to close the spring 2019 haute couture show (he also designed her custom-made ensemble for this yearâs Met Gala). âAfter having faced a lot of resistance and discrimination at the beginning of her career, she is a total winner today, but has never forgot the experience and wants every black model to be safe from that.â
This year, for example, Campbell turned down an offer to appear in a fashion show in Paris in March featuring an all-black cast.
âI canât say what Iâm saying and go the other way. No amount of money will allow me to do that,â says Campbell. âI had to say Iâm really sorry, itâs not about the numbers, itâs about my integrity at this point of what I have been saying. Iâd be a complete hypocrite. I canât sell out.â
âA black woman: It wasnât easy then or now to survive,â says Meisel. âBut she surpassed everybody.â
âIâve not expected anything to ever be easy,â says Campbell. âI love underdogs because Iâve been an underdog for so many years. My whole lifeâs been challenged. Iâve been told so many noes and not possibles. The noes helped me to build a stronger resilience.â
Her recent career rebound comes after a turbulent decade that saw Campbell plead guilty to assault three times and undergo court-mandated anger-management courses, including in 2007 for injuring a former housekeeper with a cellphone. She also got entangled in the 2010 war crimes trial of former Liberian dictator Charles Taylor owing to a gift of uncut diamonds his staff delivered to her. Testifying at The Hague, she channeled film-star hauteur with such aplomb that a snippet of the court proceeding is included in a fan-created online video compilation titled âNaomi Campbell being shady AF.â Even the Jeffrey Epstein scandal managed to embroil her, thanks to paparazzi photos of a 31st birthday party thrown by then-boyfriend Flavio Briatore, which Epstein attended. (Commenting via YouTube, Campbell has called Epsteinâs crimes âindefensible.â)
âNaomi has 11 lives,â says Hardison. âItâs like Tolstoy stuff, War and Peace. These are big chapters – itâs one of those books that you pick up and it is thick.â
In the current chapter, Campbell is in Africa at least once a month, lending her fame to a wide range of projects, such as Arise Fashion Week in Lagos, Nigeria, which promotes African designers, or an early learning centre sponsored by Save the Children at a camp for Syrian refugees. She also encourages brands like Gucci, where she sits on a diversity advisory board, to invest in Africa, connecting them directly with universities in Ghana, South Africa, Kenya and Nigeria to recruit promising students. She chastises brands that refer to themselves as global but arenât yet in Africa. âIâm like, Youâre not global, youâre international,â she says. âYou canât be global if you leave out an entire continent.â Her own Fashion for Relief initiative has raised funds to combat poverty and Ebola in Africa.
âI realise [now] what I am supposed to do in Africa: to use myself to help get this continent to where it should be. No more âpoor Africaâ stuff,â she says.
Her YouTube channel, which launched in November 2018, has become a forum for her to share memories of Mandela and her relationship with her mother, with whom she recently modelled in a Burberry campaign. There are also unguarded moments like a recent post explaining one of her signature travel tricks – donning gloves to disinfect her entire plane seatâthat garnered over 1.75 million views. âI like that I have ownership of my content,â she says. âThereâs no point at this stage in my life to just be working for someone else.â (She gets a percentage of ad sales based on her viewership.) âIâve been asked constantly to do a documentary. People say, Weâll give you a small fee. Itâs like, You think Iâm stupid? I know what my life is. I know that itâs been very colourful. Itâs like, Iâm going to give it away? No.â
YouTubeâs chief business officer, Robert Kyncl, says Campbellâs channel has exceeded expectations. âItâs not what everyone knows Naomi as from the last few decades,â he says, pointing out that she is also bolstering YouTubeâs attempts to conquer the fashion and beauty industries. âNaomi can be a wonderful bridge to that; [she]brings new users to YouTube and helps the overall ecosystem.â
âNaomi is amongst that rarefied group of people that you sense would be the best at whatever they choose to do in life,â says Jony Ive, her friend and the departing chief design officer of Apple.
Ive, like many others, keeps in touch with Campbell via texts and phone callsâher iPhone is never out of reach. âBeing alone doesnât mean you are lonely,â she says. âI donât have time to be bored, and I donât have time to be lonely.â
In keeping with her peripatetic lifestyle, she says sheâs not attached to material objects, even the emerald rings or gold chains with tiny diamonds she wears. âIf I lose something I look at it as it was meant to be gone. Donât look for it. It was meant to leave,â she says. âI believe if things fall off me,â such as an earring, âand I find it, I donât put it back on my body.â Similarly, Campbell says she is careful about what she wears in the first place. âIâm very superstitious when someone gives me something to put on my body. I look at the reason behind it.â
Sheâs also circumspect about relationships: After decades of dating high-profile men, she is taking it slow. âFor me, privacy is important to know each other, and I always worry that my job will not allow that,â she says. âBut I have ways. I was taught that by Robert De Niro,â whom she dated in the early â90s.
As for children, she says, âNot yetâIâll see what the universe brings me.â For now, what the universe has delivered is very much in the spirit of a âchosen family.â Adut Akech, the young model, calls her Mama, and she considers herself responsible for many of the children she meets through her philanthropic work.
In the meantime, Campbell has to go to Rwanda and Morocco for charity commitments, back to Asia for Making the Cut and Italy for fashion shoots, before heading to London to work with longtime friend Kim Jones, the Dior Men designer, and then to New York again. âI donât rest on my laurels. Itâs not my way of thinking. Thatâs what my mother instilled in me: You have to constantly keep striving to perfect yourself,â she says.
Campbell holds equally high expectations for those who surround her. âIâm all or nothing,â she says. âJust donât push me to the nothing.â