🔒 James Dyson builds family office empire for UK’s biggest fortune

Use Spotify? Access BizNews podcasts here.

Use Apple Podcasts? Access BizNews podcasts here.


___STEADY_PAYWALL___

By Benjamin Stupples

(Bloomberg) — James Dyson spent decades building his eponymous company into a global leader in cordless vacuum cleaners, hand dryers and heating fans. 

Now he’s forging a broader business empire through one of the world’s biggest investment firms for the super-rich. 

Dyson, 75, is shifting ever-larger sums from his technology company as he expands bets in finance, real estate and agriculture through his family office, Weybourne. That includes a record 10-figure dividend disclosed earlier this year, taking the total amount transferred since the creation of his investment firm nine years ago to about £4.7 billion ($5.6 billion), according to data compiled by Bloomberg. 

He’s set to receive another £500 million or more in 2022 through a further dividend, with the proceeds likely to be spread between his business interests, art and philanthropy. Dyson, the UK’s richest person, has a net worth of $15 billion, most of it coming from his namesake business, according to the Bloomberg Billionaires Index.

“They are bringing out a lot of assets from the operating business and making this entity a professional investment unit,” said Paul Westall, co-founder of family office recruitment firm Agreus Group. “They are extremely diversified.”

A representative for Weybourne declined to comment on the firm’s financial strategies.

Like many of the world’s super-rich, Dyson has boosted efforts to manage and preserve his fortune through the creation of a family office that helps oversee everything from his investments to his private aircraft to his personal safety. 

Created in 2013, the secretive firm now has about 70 employees worldwide — roughly 25% more than in 2019 — and recently posted recruitment ads for at least half-a-dozen roles across southern England, where most of its staff is based. Weybourne has hired bankers from Citigroup Inc., Union Bancaire Privee and other family offices to build out its investment capacities. It’s run by former British army officer James Bucknall, who turns 64 this month, with former fund manager Bjorn Thelander, 57, as chief investment officer. 

Weybourne has also built up operations in Singapore, where Dyson’s technology firm is headquartered, hiring analysts and a multi-asset investment manager, Brandon Foo, previously at Citigroup. Kelvin Wu joined in September to help oversee insurance operations after working at International SOS, a health and security-services firm.

“The biggest families are becoming more institutionalized,” said Marc Debois, founder of FO-Next, an advisory firm for family offices. “They have more of an ability to look at a multi-generational timeframe for investing.”

While there’s been a global boom over the past two decades in the number of family offices catering to the needs of the world’s ultra-rich, few are as large as Weybourne. Its last publicly disclosed net assets stood at £4.5 billion in 2019, when Dyson’s technology firm said it was relocating to Singapore.

Perks for working at Weybourne range from free lunch on Fridays to a gym, barista-made coffee and hairstyling at Dyson’s main UK campus in Malmesbury, which is also the location of Dyson’s school for fostering engineering talent.

Weybourne recently sought to hire a security manager for Dyson’s UK country estate, where he and his wife plan to exhibit works from artists including Andy Warhol and David Hockney in an art gallery. Job requirements include previous experience working with ultra-high net-worth individuals and expertise in avoiding dangerous situations while driving.

Weybourne’s head of security, Paul Crane, previously held a similar role at Babcock International Group Plc, which helps manage the UK’s fleet of nuclear submarines.

“Safety is one of their biggest concerns,” Alexandra Loydon, director of partner engagement and consultancy at wealth-management firm St. James’s Place Plc, said about the world’s rich. It’s “increasingly becoming a high priority.”

Dyson founded his technology business in the early 1990s and has taken funds out through a mix of dividends and transfers of share capital to its Singapore holding company, which doesn’t publish consolidated results. His namesake firm’s borrowing has almost doubled since 2019 to £622 million at the end of last year, filings show.

James Dyson at the opening of the company’s global headquarters in Singapore in March. Photographer: Bryan van der Beek/Bloomberg

While Dyson’s technology firm and Weybourne have boosted their Singapore presence, the billionaire has reduced his ties to the city-state, a popular destination for family offices because of its privacy laws and plethora of tax treaties with other nations.

In 2020, he sold a Singapore penthouse he bought just a year earlier before moving his residency back to the UK in 2021. Around the time he returned, there were news reports that he’d texted then-Prime Minister Boris Johnson in March 2020 for assurances his employees wouldn’t face a change in their tax situation if they moved back to help make ventilators during the Covid-19 pandemic.

Weybourne transferred shares of Dyson’s major real estate and farming businesses to the UK from the city-state in late 2021 in a transaction valued at £616.8 million, filings show. It recently posted a listing for a Singapore-based head of tax to help manage the family’s financial affairs and relationships with authorities in France, Portugal and the US, in addition to Singapore and the UK.  

“It’s probably tax-driven,” Mark Davies, a UK-based tax adviser for the super-wealthy, said about the share transaction within Dyson’s family office. “He is using the family office as a piggy bank to collect surplus income.”

A representative for Dyson previously said the changes were to streamline accountability and improve the governance structure, and that they had nothing to do with the billionaire’s personal position. 

Weybourne has also helped manage Dyson’s private aircraft, which include two Gulfstream G650s. The planes are emblazoned with a coat of arms featuring a painter’s palette and a guitar in a possible nod to Dyson’s art college education and the music interests of his son, Sam, a guitarist in alternative band The Ramona Flowers. 

The family office is now recruiting a finance manager for Sam’s London-based record label, highlighting how its activities go beyond just serving the needs of the entrepreneur behind the UK’s biggest fortune. 

“Weybourne could almost be its own asset-management boutique,” said Tayyab Mohamed, Agreus’s other co-founder. “It’s in the top percentile for family offices.”

Read also:

Visited 118 times, 1 visit(s) today