The world is changing fast and to keep up you need local knowledge with global context.
Both mobile network MTN and the Springboks suffered setbacks in 2016, albeit of different kinds.
The former, of course, recorded its first-ever full-year financial loss and the latter record losses on the pitch. But the two are forming a new partnership that seeks turning over a fresh page.
MTN will be the Boks’ new headline sponsor: The deal includes a bright yellow MTN logo being prominently displayed on the players’ shirts – a subject that has already become a hot topic online.
However, both the Boks and MTN will be hoping that performances on and off the field rather than appearances will help them both in achieving a better year than the last.