By Stuart Lowman
Consumer brand Dettol found itself on Twitter this week as an eagle-eyed consumer spotted a 25g lighter bar of soap, but still retailing at the same price as the heavier one.
Dettol responded, saying input cost pressures meant they had to downsize the product to prevent a price increase.
But simple mathematics shows that the cost per gram of the product had increased, so the response sounded more like classic company spin.
Shrinkflation is nothing new but given the company’s reactive nature it would seem that they tried to slide this one under the radar.
But just as companies face cost pressures, so do consumers, where every cent counts…
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