*Content brought to you by fast-growing FMCG company, Bounty Brands, a subsidiary of Coast2Coast”
IFC, a member of the World Bank Group, is investing $22 million to support the expansion of Bounty Brands as it executes on its high growth strategy and prepares for a listing on the Johannesburg and London Stock Exchange in the next 12 months.
Bounty Brands is a fast moving consumer goods company focusing on food, personal care and home care in South Africa and Central Eastern Europe. Its large portfolio of leading brands is currently available in over 40 countries across the globe. Since its inception in February 2014, Bounty Brands has shown impressive growth, reaching R3.7bn in annualised revenue and more than R500m in annualised operating profit. This performance is a result of acquisitive and organic growth, combined with value derived from synergies between the various operating entities.
The IFC investment is indicative of the strong support by blue chip investors for Bounty Brands. Stefan Rabe, CEO of Bounty Brands, comments that “The investment from the IFC is a fantastic feather in the cap for Bounty. They are known for doing an extremely thorough due diligence on their investments, which will provide comfort to the wider investment community ahead of our planned listing next year”.
The IFC’s expertise and knowledge will be leveraged to assist Bounty Brands in achieving best practice in all facets of the business, while it executes on its growth strategy. “IFC partners with ambitious, growing companies like Bounty Brands, which have the ability to create global value chains that can employ thousands of people, while developing logistics and infrastructure,” said Mary Jean Moyo, IFC Head of Manufacturing, Agribusiness and Services for Africa. “IFC will tap into its global network and expertise to provide hands-on support to Bounty Brands as the company sets foot into new frontiers.”
Stefan Rabe, CEO of Bounty Brands, adds that “The investment from the IFC will enable us to continue to build on our strong South African platform and drive our expansion into Central Eastern Europe. We anticipate this to be the start of a long-term partnership with the IFC in support of making Bounty Brands a household name in consumer goods globally. “
