ALAN HILBURG

How NOT to handle a communications crisis – Alan Hilburg on MH370

The world’s top crisis communications strategist and best-selling author, US-based Alan Hilburg is in the process of setting up a branch of his firm in South Africa. Acknowledged as the man who successfully defused the potential  Tylenol disaster for Johnson & Johnson, Hilburg has spent his career working on some of the trickiest challenges ever … Read more

Reputation Challenges: Hilburg’s five essential lessons in Crisis Management

Those who get themselves to GIBS in Inanda, Johannesburg tomorrow evening are in for a treat. The world’s foremost Crisis Management guru Alan Hilburg will be talking about Protecting Brands, Trust and Leadership in Times of Crisis. After an interview last October  on CNBC Africa, I had the privilege of breaking bread with him, getting to probe … Read more

Why values matter in business: five key lessons from Tylenol Crisis from the “Tylenol Man” himself

Alan Hilburg is credited with the textbook case for successful management of a reputational crisis. Three decades back, the US-based communications guru crafted what was then an extremely innovative response to the famous Tylenol Crisis. The decision to remove $100m worth of the pain killers off shelves worldwide initially drew criticism as a massive over-reaction. … Read more

Answers to three big SA questions from the world’s top Crisis Communications pro, “Tylenol” man Alan Hilburg

Say what you will about America, but one thing’s for sure: They have a great deal of experience with trying to make the best of a crisis. In this interview, American crisis communications expert and best selling author Alan Hilburg has some pearls of wisdom for some of South Africa’s most crisis-stricken businesses and issues, including … Read more

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