🔒 Alec Hogg: Media move to digital a lesson for all
Alec Hogg shares his perspective on online digital advertising – which for the first time, has exceeded all other media combined in the US.
digital advertising
🔒 Blockchain helps big advertisers root out digital spending waste – The Wall Street Journal
Blockchain technology has made inroads in industries from logistics to health care. Now, it’s gaining traction with marketers, who see it as a potential answer to the pitfalls of online advertising.
New York Times profit down, digital up
From Agence France Presse The New York Times Co. on Tuesday reported a sharp drop in profits as lower advertising revenues offset gains in digital subscriptions. Net profit for the second quarter fell to $9.2 million from $20.1 million in the same period a year ago. Total revenues were essentially flat at $389 million, with … Read more