By Pieter Cronje*
I have a dream that in 2017…
- South Africans can meet at a place beyond “right” and “wrong”.
- We will pursue our destiny and potential, not accept our fate and decline.
- People will exercise their collective, but especially, individual power for good. “If not me, then who? If not now, then when?”
- South Africans will speak truth to power and caringly to people.
- We will not be overwhelmed into inaction, but tackle inequality and poverty with respect for everyone we meet, doing what we can and doing the best we can.
- South Africans will treat from tiny insects to the Big Five, our waters, plants, mountains and plains as they would their newborn child.
- This country will exchange its marketing differentiator from “junk” to “gem”, “grab” to “give”, “power” to “people”.
- Rediscover the real South African pride awakened by Mandela’s release, the first democratic election in 1994, our team and individual sport, 2010 and other World Cup and Olympic victories.
*Pieter Cronjé is an international consultant in communication, marketing and business growth based in Stellenbosch. His career in the public and private sector included direct involvement in major SA and international projects.
