The US advertising industry pulls out all stops ahead of the country’s best watched event, American Football annual highlight match, the Super Bowl. Watching the adverts has become almost as popular as the game itself. This year, Hyundai and Doritos dominated the ratings, accounting for five of YouTube’s ten best watched Super Bowl adverts. Here’s the full top ten (with a bonus – who can resist Antman?) – Alec Hogg
This advert for Dorito’s has topped the best-watched of all videos on wsj.com the past couple days. Hits the spot with the well-heeled target market.
Here’s Hyundai’s commercial that has been viewed more than 21.2m times on Youtube, making it the most watched of 2016’s Superbowl adverts.
Also in the top ten is the car maker’s “First Date” ad with 13.6m views on Youtube
Third of the Hyundai adverts, with 10.5m views, features heartthrob Ryan Reynolds.
https://www.youtube.com/watch?v=Ih4VYnbm6Sw
The second of the Doritos adverts among the Top Ten on Youtube – a must for doggie lovers.
The second most watched overall on Youtube with 18.4m views is this advert for Pokemon:
Serena Williams and others helped to put this advert for Mini into the Top Ten.
https://www.youtube.com/watch?v=Snhkmn8uvaM
One of America’s favourite softdrinks, Mountain Dew hit the spot with this advert for puppy-monkey-baby – huh?
https://www.youtube.com/watch?v=ql7uY36-LwA
Not surprising given the target market, the Axe deodorant advert also made it into the Top 10.
Closing out the Top Ten is Marilyn Monroe and Snickers.
https://www.youtube.com/watch?v=Wa3D4p2dsyE
And as a bonus, here’s Coca Cola’s face-off between tiny Antman and the Incredible Hulk.
https://www.youtube.com/watch?v=OlZqBR3yTiw
