Brendan Jack on Trump’s marketing masterclass: ‘just be yourself’
If Donald Trump taught us anything, it’s that being yourself can get you elected president of the United States, writes Brendan Jack.
Brand
Three Branding Essentials That Can Make or Break Your Startup
When it comes to priorities for startup companies, branding seldom ranks high on the list of priorities. Without a dynamic brand, a startup can be doomed.
Jeremy Sampson steps down from Interbrand
After leading the brand debate in South Africa for over 41 years, Jeremy Sampson has announced that he will be stepping down from Interbrand Sampson de Villiers.
UPDATED WITH INTERBRAND’S TOP 100: Brand is where true investment value vests
The latest Interbrand annual survey illustrates how the world’s best performing companies are those that build and protect their reputations – their brands.
Ascendis buys Arctic Healthcare brands for R151m
From Ascendis Health: Ascendis Health continues on its focussed acquisitive growth path with the announcement that it has acquired 6 leading products from Arctic Healthcare in a deal valued at R151 million. Ascendis CEO, Dr Karsten Wellner (right) comments: “The acquisition of these health products is an exciting addition to the Ascendis Consumer Brands division. … Read more
Does your company have a strong leadership brand? 5 questions to ponder
Everyone talks about branding, but how good is your company’s brand really? Organisational psychologist and leadership specialist Carl Eichstadt shares some insights into which companies are on the right track – and why some of the branding rules are different for us in South Africa. Carl’s message is that many companies are working on leadership … Read more
Business trends of the future: Trust to be a major commodity – expert
There’s a cartoon doing the rounds on Facebook that looks something like this: a bank executive holding a big bag of money in one hand and a cigar in the other refers to a robber holding up a bank teller as an “amateur”. The scene encapsulates perfectly the shift in sentiment towards big business in … Read more