By Miles Downard
Mercedes Benz is one of the few manufacturers in the country who has really taken “the internet” seriously. Accordingly the company produces great content for various online platforms including the likes of Instagram and YouTube, unusual considering the masses would think of targeting Facebook and Twitter alone. But its paying dividends for the German marque, having garnered a huge number of followers across the board thanks to great content.
An example of which can be seen here. It’s a 360 degree video (quite a new concept on YouTube) of someone driving down Clarence Drive in Cape Town while showing off the finer aspects of the new C Coupe. Have a watch here…and don’t be embarrassed to swivel around on your chair with your mobile device in hand to enjoy the full 360 degrees.
