Boardroom Talk: Efficiently allocating BN Premium’s resources, goodbye to WSJ, hello to Bloomberg.

In January 2018, we took a calculated risk by purchasing membership to Wall Street Journal Online for each BizNews Premium subscriber. At the time our thinking was logical. WSJ.com is an awesome product then retailing at $26 a month. Included within BN Premium price of roughly $6 a month would surely make it irresistible for our tribe.

Things haven't worked out that way. What we believed was a carrot hasn't been. Less than one in ten of our subscribers signed up for WSJ.com. Our contract requires payment for every single one of our members. So we have been paying WSJ fees for the 90% of BN Premium members who never used the service.

After the WSJ subscription, VAT, bank charges and currency translations, there is precious little left from the R120 a month our members pay for BN Premium. Which means less to reinvest into the product. Efficient allocation of resources demands that we not renew our long term contract which expires at the end of October. Which ends free access to WSJ.com through BN Premium.

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