Briefs
Facebook targets advertisers as 100 million log on in Africa
JOHANNESBURG (Reuters) – One in 10 Africans are logging on to Facebook every month, the world's No.1 online social network said on Monday, presenting a new target audience for advertisers.
Facebook's global mobile advertising revenue jumped more than 150 percent in the second quarter, accounting for about 62 percent of overall ad revenue.
The company is customising products to fit the needs of individual countries, she added. For example, it can now target users based on their internet speeds.
Facebook has more than 1.5 million active advertisers and more than 1.3 billion active users globally.
(Reporting by Helen Nyambura-Mwaura; Editing by Mark Potter)