Guinness record for South Africa on Heritage Day

Yesterday Hungry Lion set a new Guinness World Record for the largest serving of fried chicken ever. To celebrate Heritage Day, over 1.6 tonnes of free chicken was served to Mitchells Plain residents.

According to Tashalene Reid, Brand Marketing Manager at Hungry Lion, the main aim of the record attempt was to give back to one of Hungry Lion's most loyal communities. Mitchells Plain residents received 13,644 free pieces of Hungry Lion King Sized Chicken with a free Coca-Cola.

"Not only did we put smiles on thousands of faces, today was also about Hungry Lion (a Shoprite brand) breaking the world record within a community that supports us every day, therefore Heritage Day was the perfect day to create an event like this, which is all about friends and family coming together to celebrate the diversity of our proudly South African heritage."

Hungry Lion smashed the current world record of 1,076kg with a serving of over 1.6 tonnes of free chicken served to participants from a mega sized, four metre high version of the iconic Hungry Lion Pride Bucket, which was specially produced for the Guinness World Record attempt.

In 2010, the record was claimed by KFC in Kentucky, Louisiana, with a serving of 907kg, in celebration of its 70th birthday. In 2011, the record was broken in Japan by the Qatar Food Company at the Karaage* Festival with a serving weighing in at 1,076kg.