You are what you search, not what you post

Seth Stephens-Davidowitz spent five years peeking into 'people's insides' by studying their behaviour on Google and Facebook.

Through his research the Author of Everybody Lies: Big Data, New Data found conclusions that many assume too obvious. Why?

In one test he compared how wives spoke about their husbands on social media – 'the best, amazing, greatest'. But when the same wives searched on Google 'jerk, annoying, mean' came to the fore.

And as Seth concludes when comparing your posts to others, don't let Facebook make you miserable, because Google offers the digital truth serum.