You Need to Calm Down: The Taylor Swift economy isn’t real

Taylor Swift's European tour has ignited a frenzy from Dublin to Vienna, with sold-out shows and soaring excitement. While some hail it as an economic catalyst amid Europe's fragile recovery, dubbed "Swiftonomics," the reality is sobering. Despite generating millions in turnover for cities like Stockholm, economists argue its impact on broader economic growth is microscopic. Similar scepticism surrounds major events like the Olympics and Euro 2024, lauded for short-term boosts in sectors like tourism and hospitality but ultimately seen as fleeting blips in the economic landscape.

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By Balazs Koranyi

Taylor Swift is taking Europe by storm, prompting some pundits to envisage an economic windfall as fans flock to dozens of sold-out shows from Dublin to Vienna and beyond.

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