FT: Something about stopping Work From Home doesn’t make sense

Key topics.Hybrid work rules tighten, but WFH levels remain steady.Hybrid work boosts job satisfaction, reduces quit rates.2025 may see a significant drop in WFH rates..Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here..The seventh BizNews Conference, BNC#7, is to be held in Hermanus from March 11 to 13, 2025. The 2025 BizNews Conference is designed to provide an excellent opportunity for members of the BizNews community to interact directly with the keynote speakers, old (and new) friends from previous BNC events – and to interact with members of the BizNews team. Register for BNC#7 here..If you prefer WhatsApp for updates, sign up to the BizNews channel here..By Pilita Clark .Businesses are tightening hybrid work rules but homeworking levels have so far barely budged ___STEADY_PAYWALL___.Something about the great return to the office does not make sense..For the past few years, all kinds of large employers have been tightening their rules on working from home..They have decided it is time for many of their staff, in the words of British businessman-turned-TV star, Lord Alan Sugar, "to get their bums back into the office"..Not all companies joined Goldman Sachs and Tesla and demanded a full-time return. But many followed IBM, Deutsche Bank and even Zoom, poster child of the remote work revolution, and brought in tougher homeworking rules..But here's the odd thing: so far at least, the statistics suggest working from home levels have remained noticeably steady. This is baffling, even for experts who were studying remote working long before the pandemic made the practice mainstream. "I'm genuinely puzzled," Stanford University economist, Professor Nick Bloom, told me this week. .His research, which includes monthly surveys of thousands of US workers, shows the share of work they do from home soared from well below 10 per cent before Covid to 61 per cent at the height of the pandemic in 2020, before sinking back to around 30 per cent in 2022..But those levels have stayed remarkably flat since late 2023, never dropping below 26 per cent. You can see a similar pattern in office visit levels..So what explains the gap between this stubborn persistence of remote working and all the news about staff being dragged back to the office? .It could be a matter of perception. The immovable rules of news mean a company doing something unpopular or disruptive, such as cutting back remote work days, tends to be more newsworthy than one sticking to business as usual. .Perhaps the idea of the great remote work rollback was always out of whack with the less exciting reality of the many employers who have quietly plugged away with existing hybrid working arrangements..There are reasons to think so..Some of the biggest fans of working from home are smaller, younger, less well known companies that are, as Bloom points out, among the fastest growing firms. Their expansion may be offsetting more noticeable cuts in homeworking at older businesses..Read more: BN Briefing: Cronje on US sanctions risk; Trump's olive branch to Afrikaners; Neil de Beer; and more.Also, the longer hybrid working lasts, the more evident its advantages become for some firms. .I sympathise with remote work critics who worry that distracted, atomised home workers can be less productive, less responsive and more disconnected than their in-office counterparts. Some office work is best done in person, especially if it requires real-time checks and fast decisions. But I'm not surprised by research showing the increasingly common hybrid pattern of working three days a week in the office and two at home can make both workers and finance directors happy..When a large Chinese travel tech company called Trip.com did a six-month trial to compare such workers with full-time colleagues, it found hybrid working boosted job satisfaction and, crucially, reduced quit rates by a third. There was no sign of a drop in performance. .Managers were more positive about hybrid working after the trial than before it, to the point that, when the experiment ended, the company decided to extend the hybrid policy to all employees at once..Their logic was simple, according to a paper Bloom and colleagues published on the trial last year. "Each quit cost the company approximately $20,000 in recruitment and training, so a one-third reduction in attrition for the firm would generate millions of dollars in savings.".Since Trip.com announced its decision, other Chinese tech firms have adopted similar hybrid policies..For all that, 2025 may be the year when work from home rates finally tumble. Companies such as Amazon, PwC and Starbucks made headlines last year for tougher rules that were not due to start until January. Tighter policies at other businesses, such as WPP, the advertising group, are not due to begin until April. The re-election of Donald Trump, who ordered federal workers back to the office full-time on the first day of his presidency, could embolden more chief executives to act. Maybe we are nearing the end of a long calm before a return-to-office storm..Yet even if this happens, the idea that work patterns will ever return to what they were before the pandemic tore them asunder is at this point very hard to imagine. .Read also:.De Beer: Implosion of race hate as SA hits tipping point after Trump's "dynamite bomb"'Yes Please' – 17,000 Saffers want Trump's olive branch; urge Ramaphosa to talk – Neil Diamond SACCUSATerence Corrigan: We all need to be speaking out against SA's self-harm.© 2025 The Financial Times Ltd.

FT: Something about stopping Work From Home doesn’t make sense

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