Amazon launches its online shopping service in South Africa

Amazon launched its online shopping platform in South Africa, entering a market largely dominated by The move comes amid a surge in e-commerce following the pandemic. Offering same-day and next-day delivery with over 3,000 pickup points, provides free delivery for initial orders and subsequent ones above R500. The platform features local and international brands across various categories, emphasising support for small businesses.

Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.


By Nqobile Dludla

JOHANNESBURG, May 7 (Reuters) – Amazon launched its online shopping service in South Africa on Tuesday, challenging a number of online retailers dominated by Naspers’

Africa’s most advanced economy is usually seen as a good entry point for companies to expand into the continent and Amazon could be doing the same, analysts have said in the past.

The launch of its service comes at a time when South Africa has seen a sharp rise in online shopping after the pandemic created an opportunity for e-commerce to finally take hold, with retailers doubling down on investments in response. will offer same-day delivery and next-day delivery with more than 3,000 pickup points. Shoppers will get free delivery on first orders, followed by free delivery for subsequent orders above 500 rand ($27.07), it said in a statement.

Customers in South Africa will be able to shop from a selection of local and international brands across 20 different product categories such as consumer electronics, home and small kitchen appliances, including international brands such as Apple, Amazon said.

Read more: 🔒 Amazon CEO Jassy’s AI spending pays off in spades: Dave Lee

More than 60% of the items sold in Amazon’s stores globally are from independent sellers – most of which are small and medium-sized businesses.

“Building a strong relationship with South African brands and businesses is incredibly important to us. We want to be the place where they can reach millions of customers,” said Robert Koen, managing director of Amazon Sub-Saharan Africa.

South Africa’s growing and evolving retail sector has also attracted international fast fashion e-commerce retailers Shein and Temu, with their rapid rise driven by robust demand for their low-priced apparel. Temu launched in the country earlier this year.

Retailers are also doubling down on e-commerce investments as internet connectivity and smartphone penetration rises in the country. 

($1 = 18.4720 rand) 

Read also:

(Reporting by Nqobile Dludla, Editing by Louise Heavens)