FT: The fury of the frequent flyer
Airline loyalty programs, once designed to build customer loyalty, are now facing backlash from frustrated frequent flyers and government scrutiny. Programs like Delta SkyMiles and American Airlines' AAdvantage have prioritized high-spending customers, leaving many feeling short-changed. With the Department of Transportation and Consumer Financial Protection Bureau launching probes, these programs are under pressure. Airlines must act swiftly to restore trust, as alienated customers could threaten the long-term profitability of these once-lucrative schemes.
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By Brooke Masters
Airline loyalty programmes have tested customer patience and now face government probes
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