BN portfolio: Meta's silver bullet - AI agent for billions

Key topics:Meta builds AI assistant for tasks amid rising spending concernsAims for agentic tools like OpenClaw; faces trust, privacy worriesBillions invested as shares drop; push toward “superintelligence”.Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox every morning on weekdays. Register here.Support South Africa's bastion of independent journalism, offering balanced insights on investments, business, and the political economy, by joining BizNews Premium. Register here.If you prefer WhatsApp for updates, sign up to the BizNews channel here..By Hannah Murphy in San Francisco.Meta is building a highly personalised AI assistant to carry out everyday tasks for its billions of users, as the company faces investor scrutiny over its escalating AI spending.The Big Tech group is building agentic tools for its more than 3bn users, according to people familiar with the matter, including an advanced digital assistant that will be powered by its new Muse Spark AI model.One person familiar with the project said the assistant was being trialled internally by a group of staff. Another insider said the goal was to develop a product similar to OpenClaw, which allows users to create AI bots known as agents to autonomously complete tasks on their behalf.Meta wanted to allow users to share highly sensitive information, such as health and financial data, with its assistants if they so choose, one of the people familiar with the project said. However, some question whether consumers will be willing to do so.“There’s a trust deficit as wide as the Grand Canyon,” the person added..Read more:.Meta beats revenue forecasts, doubles down on AI spend.The initiative underscores chief executive Mark Zuckerberg’s push to embed AI at the centre of Meta’s consumer products at a time of rising investor concerns over the costs and execution of his expansive vision for “personal superintelligence”.Zuckerberg continues to pour billions of dollars into the AI infrastructure and talent even as the company plans to cut 10 per cent of its workforce later this month..Last week, Meta announced it would raise its capital expenditure by $10bn to as much as $145bn this year. Wall Street’s concerns about the growing spending led to a sharp share price fall, with almost $170bn being wiped off the group’s market capitalisation last week.Among Meta’s other AI projects, the FT has reported that the company is developing photorealistic, AI-powered 3D characters that users can interact with in real time — starting with a digital clone of Zuckerberg.The Meta chief himself is involved in training and testing his own animated AI.The personal assistant ambitions were outlined to staff internally at a company-wide “all-hands” meeting last week.In particular, Meta is building capabilities similar to those of OpenClaw, a popular open-source project that lets users create assistants, typically to automate tasks such as browsing the web or managing emails and calendars. Meta sought to hire OpenClaw founder Peter Steinberger earlier this year, but he instead joined OpenAI.Zuckerberg said on an earnings call last week that OpenClaw remained difficult for most users to run and operate. “How do you make a version of that experience that is a lot more polished and dialled and easy and that has all the infrastructure basically done for people already and that just works?” he said.While there are multiple “agentic” tools available in the market, “there aren’t that many that I would want to give to my mother”, he added.OpenClaw has faced scrutiny over security and privacy risks in cases where users grant the bot access to personal information and the technology goes rogue.In February, Summer Yue, director of safety and alignment at Meta, went viral when she wrote on X that OpenClaw had started “speedrun deleting” her inbox.Zuckerberg also argued in favour of investing in AI that is good at shopping, raising the prospect that ecommerce capabilities will be a focus of Meta’s AI assistant.Tanay Jaipuria, a partner at Wing Venture Capital and a former Meta product manager, said that while OpenClaw was “capturing people’s imagination”, it was unlikely the open-source project would become a mass-market product.“Meta is trying to build the one that will get to 1bn users. They have the distribution of course and can heavily leverage that,” Jaipuria said.However, he added that in order to build a valuable product based on its own models, such as Muse Spark, the in-house technology needed to be “at least competitive”.Zuckerberg last week largely brushed off investor requests for more clarity around the timeline and shape of future models and products.The Meta chief did say that, on top of personal agents, he wanted to develop sophisticated business agents to help entrepreneurs reach new customers, for example..Read more:.BN portfolio: China halts Meta’s $2 billion Manus AI deal, escalating tech tensions.In December, Meta struck a $2bn deal to buy agentic AI group Manus, which was founded in China. However, Beijing recently ordered the platform to unwind the acquisition.In the longer term, Meta is investing in developing physical, humanoid AI-powered robots. The company last week announced it had acquired Assured Robot Intelligence, a start-up that develops AI for robots.In a post on X, co-founder Xiaolong Wang said the group was joining Meta “to help bring personal superintelligence into the physical world”..© 2026 The Financial Times Ltd.

BN portfolio: Meta's silver bullet - AI agent for billions

Key topics:

Related Stories

Vladimir Putin hunkers down for fear of assassination

Boardroom Talk: BN Portfolio Mag7 shine brightly in Q1

BN portfolio: China halts Meta’s $2 billion Manus AI deal, escalating tech tensions

BN Portfolio: Meta turns employees into data for their own replacement