Prosus teams up with Amazon for AI, cloud deal and big savings

Key topics:Prosus signs multi-year AI and cloud deal with Amazon Web Services.Focus on Europe, India, Latin America to double value by 2028.$100m yearly AI investment; co-creating applications with Amazon..Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.Support South Africa’s bastion of independent journalism, offering balanced insights on investments, business, and the political economy, by joining BizNews Premium. Register here.If you prefer WhatsApp for updates, sign up for the BizNews channel here..By Loni Prinsloo.Prosus NV reached a multi-year cloud and artificial-intelligence deal with an Amazon.com Inc. unit that will consolidate contracts in these spheres, resulting in double-digit cost savings. The three-year pact with Amazon Web Services runs into “hundreds of millions of dollars,” Head of Prosus Ecosystem Igor Cardoso said in an interview, declining to disclose the exact value of the deal. Under Chief Executive Officer Fabricio Bloisi, the group is reorganising itself to focus on Europe, India and Latin America, developing AI capabilities to fast-track and scale its businesses in the three regions to double its value by 2028. “The strategy is to roll out our large commerce model across Latin America,” where it has Brazilian food delivery and logistics operator iFood, travel business Despegar, and online classifieds firm OLX, said Cardoso. “Then we plan to also do this in Europe and then in India in time.”.Read more:.Amazon’s cloud sales rebound strongly, fuelled by AI surge.While the businesses aren’t able to share data across regions, standardising the models makes it easier and faster to build them in new jurisdictions, said Cardoso.Prosus has a team of about 1,000 AI specialists who will work with their counterparts at Amazon to co-create applications, Cardoso said, adding that the group is investing about $100 million annually in AI talent and infrastructure. “In the past 18 to 24 months, we’ve built and deployed agents across our businesses,” Cardoso said. “We are now building and investing in life assistants to support these businesses.” Cape Town-based Naspers, which built its fortune through an early investment in Chinese giant Tencent Holdings Ltd., spun Prosus off in 2019 as part of the South African company’s plan to focus on its internet businesses. Naspers bought a 46% stake in Tencent in 2001 for $32 million, and its remaining 23% holding in the WeChat parent is worth close to $156 billion now. Bloisi is working to increase the profitability and scale of the rest of Prosus’ businesses through deals including the purchase of European food-delivery business JustEat Takeaway.com for about $4.6 billion and Argentina-based Despegar for $1.7 billion. As part of the Amazon deal, Prosus will also use its partner’s infrastructure and data centres in various regions, Cardoso said. .© 2026 Bloomberg L.P.

Prosus teams up with Amazon for AI, cloud deal and big savings

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