A Tesla Inc. Model S electric vehicle for sale outside a dealership at the Easton Town Center Mall in Columbus, Ohio, U.S., on Thursday, Jan. 7, 2021. The U.S. Census Bureau is scheduled to release retail sales figures on January 15. Photographer: Luke Sharrett/Bloomberg
A Tesla Inc. Model S electric vehicle for sale outside a dealership at the Easton Town Center Mall in Columbus, Ohio, U.S., on Thursday, Jan. 7, 2021. The U.S. Census Bureau is scheduled to release retail sales figures on January 15. Photographer: Luke Sharrett/Bloomberg

Tesla’s European fleet woes: Resale values plunge, clients flee

Tesla faces a pivotal moment in retaining its critical fleet customers.
Published on: 

As Tesla grapples with plummeting resale values and strained relations with European leasing giants, a campaign to salvage its corporate clientele emerges. Retail price slashes, aimed to counter a global EV market shift, backfire as leasing firms reel from depreciating fleet assets. Despite belated overtures, Tesla's rivals seize the opportunity, as Chinese EV makers offer enticing alternatives. With profits waning and competition mounting, Tesla faces a pivotal moment in retaining its critical fleet customers.

Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.

By Nick Carey and Marie Mannes

Tesla is working to appease some European leasing companies after the automaker's repeated retail price cuts tanked their fleets' value and its slow service and expensive repairs alienated their corporate customers.

___STEADY_PAYWALL___

Loading content, please wait...

Related Stories

No stories found.
BizNews
www.biznews.com