The Economist: The rise of the $40,000 gym membership
The fitness industry is seeing a split between luxury and budget gyms, leaving mid-range options behind. High-end clubs like Equinox offer premium services, while budget gyms appeal to thrifty consumers. The desire for wellness drives this trend, with people willing to spend on health and experiences. Despite competition from home workouts and slimming drugs, gyms remain social hubs, combining fitness and connection.
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From The Economist, published under licence. The original article can be found on www.economist.com
© 2024 The Economist Newspaper Limited. All rights reserved.
The Economist
When it comes to working out, consumers want either luxury or thrift
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