Rob Rose: Corporate arrogance, ProNutro & Woolies' squeeze

Rob Rose: Corporate arrogance, ProNutro & Woolies' squeeze

Business leaders ignore consumers at peril, from Woolworths Chuckles saga to PepsiCo ProNutro backlash and New Coke lessons.
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Financial Mail Editor-in-Chief Rob Rose unpacks the recent corporate missteps of major South African brands. He details the arrogance behind the ProNutro rebranding debacle and exposes how massive retailers like Woolworths use their immense buying power to aggressively squeeze local suppliers.

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Read Rob Rose's column in full below

Rob Rose: Corporate arrogance, ProNutro & Woolies' squeeze
Rob Rose: ProNutro, Chuckles and the lessons of ‘New Coke’
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