Rob Rose: Corporate arrogance, ProNutro & Woolies' squeeze

Financial Mail Editor-in-Chief Rob Rose unpacks the recent corporate missteps of major South African brands. He details the arrogance behind the ProNutro rebranding debacle and exposes how massive retailers like Woolworths use their immense buying power to aggressively squeeze local suppliers..Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox every morning on weekdays. Register here.Support South Africa's bastion of independent journalism, offering balanced insights on investments, business, and the political economy, by joining BizNews Premium. Register here.If you prefer WhatsApp for updates, sign up to the BizNews channel here..Watch here.Listen here.Read Rob Rose's column in full below.Rob Rose: ProNutro, Chuckles and the lessons of ‘New Coke’

Rob Rose: Corporate arrogance, ProNutro & Woolies' squeeze

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Rob Rose: ProNutro, Chuckles and the lessons of ‘New Coke’