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Reality check for Spotify and the podcast boom
The podcast boom is at its peak in the media industry but Spotify seems to have a current podcast problem as more shows are being cancelled.
By Anna Nicolaou of the FT
Spotify has a podcast problem. At the height of the boom in podcasts, it appeared the company had found a big shiny object to dazzle Wall Street with.
In 2019, founder Daniel Ek declared that audio — not just music — was the future of his company with podcasts central to the strategy. Podcasting had become something everyone wanted to get into.
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