Amazon ads take on Facebook, Google – The Wall Street Journal
DUBLIN — Competition is always good for markets, so I'm not sad to hear that Amazon is going head-to-head with internet advertising behemoths Facebook and Google. Between them, Facebook and Google completely dominate the online advertising market, capturing about 60% of all online ad revenue. Amazon enters the market with a strong advantage – it has extensive data about the products its users have actually purchased, as well as what they look at and put on their wishlists. One challenge for Amazon will obviously be that it's a direct competitor of a lot of major advertisers such as grocery stores, retail outlets, and other online markets. Nevertheless, we can at least hope that Amazon's growing advertising presence will shake up a market that was starting to look a little ossified. This development is also obviously good news for Amazon investors, such as those who invest in the Biznews Global Share Portfolio. In Tuesday's webinar, Alec Hogg discussed some of the key developments in Amazon's strategy. You can learn what he had to say here. – Felicity Duncan
By Lara O'Reilly and Laura Stevens
Amazon.com Inc. handles nearly half of all online sales in the US, giving it a popular platform and a wealth of consumer data. Now it's on track to become the next juggernaut of online advertising, and its rise threatens to upend Silicon Valley's ad titans and change the way business is done on Madison Avenue.
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