Alec Hogg: An SA investment proposition: the phenomenon called Easy Equities

In a classic example of a missed opportunity, the share price of Purple Group caught fire earlier this year, trebling from a three year spell in the share market doldrums (see graph below). We should all be kicking ourselves. This is one of SA's most innovative growth companies. Recognition by Mr Market is long overdue..Purple possesses an exciting business model, a string of international awards confirming its product is one of a few "world firsts" born in South Africa. The company's single-minded focus is to make share market investing affordable through low costs and fractional ownership of shares..Read also: Alec Hogg: The Tesla conundrum — Elon will keep surprising us.From numerous conversations we had since Easy's founding in 2014, among those bemused by Mr Market's long neglect is the group's CEO Charles Savage. With a market cap of R650m; more than 200 000 investment accounts opened and almost R16bn in assets under management, that's now well in the past..___STEADY_PAYWALL___.Savage is our CEO in focus for today's Rational Radio webinar at noon. We'll also have two of the most independent investment analysts around as panelists to throw the curveballs – JSE small cap guru Anthony Clark and veteran market watcher Mark Ingham. With exponential growth companies in short supply in SA, I've got a feeling after hearing the Easy Equities story there may well be more of us joining Purple's 7 000 shareholders. Sign up for the webinar below..Read also: Alec Hogg: Mr Market's minor panic helps to focus where value really lies.For your attention today….Webinar alert….Two crackers in the next couple days –.* At noon today it's the Easy Equities story in the spotlight with Purple Group CEO Charles Savage. It's for Premium members only – register here: https://attendee.gotowebinar.com/register/6730147365502274830.* There's a special webinar at noon on Tuesday when I host UK-based Saffer Sean Peche of Ranmore for a discussion on Value Investing and the opportunities now available. Sign up here: https://attendee.gotowebinar.com/register/6937988050322105102.For downloading….* For some solid tips on negotiating – Chapter Nine of audiobook of the Ramaphosa biography is now available. Here's the link: https://iono.fm/e/930899.* This week's edition of the Biznews Digest PDF is available for downloading and sharing. Here's the link: https://bit.ly/3j4GAY8.* Last week's well attended Biznews Share portfolio webinar was recorded and is available for viewing here: https://www.youtube.com/watch?v=SrKDlfmgiNY

Alec Hogg: An SA investment proposition: the phenomenon called Easy Equities

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