Locked
WORLDVIEW: Lessons for SA from the world of consumer brands
Reading between the lines of the results of some of the world’s largest companies the message is clear: Consumers don’t care about big consumer brands.
By Felicity Duncan
Consumers are over big brands. Reading between the lines of the results of some of the world's largest companies – Unilever, P&G, and Heinz, for example – the message is clear: Consumers don't care about big consumer brands.
Around the world – but especially in relatively well-developed consumer markets – historically dominant brands in product categories ranging from tomato sauce to washing powder to face cream are losing market share even as the product categories themselves grow.
___STEADY_PAYWALL___