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Alec Hogg: Netflix cracks ‘think local, act global’ code
"Investors have realised Netflix is one of the best examples of profiting from intercultural marketing by thinking locally, acting globally."
In "That Will Never Work", his book about the formative years of Netflix, co-founder Marc Randolph dedicates chapter 10 to the story of when the company almost sold to Jeff Bezos's Amazon in mid-1998.
The opening page describes how Randolph and his now iconic partner Reed Hastings, got lost in an area of Seattle which "looked like a movie set of skid row", before eventually finding the rundown building where Bezos and his crew were headquartered.
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