Alec Hogg: Why we’re adding Purple Group to BizNews portfolio

Exponentiality is tough to get one's head around. Mine required almost a full week of interviews with faculty from Silicon Valley's Singularity University. It was worth it. Grasping the concept changed my investment approach. And was directly responsible for the excellent performance of our BizNews share portfolio.

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Apart from actually understanding the power of the concept, another challenge is having the confidence to invest in exponential companies. Inherent conservatism which usually serves investors well, counts against it. Exponential companies always look "expensive". Which is why so many idly stood by watching ever-rising Naspers or Capitec share prices.

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