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WORLDVIEW: Generics hit mainstream businesses as consumer trust switches
The business world is being disrupted in unimaginable ways, a trend accelerated by a breakdown of trust in an establishment whose hard-sell tactics are being brutally exposed.
By Alec Hogg
I received a lesson in practical disruption yesterday. A glimpse into a future where much of what we've taken for granted in business is to be re-assessed.
My teacher was a serial entrepreneur who wanted to bounce off a world-altering concept beyond my comprehension. But before we talked through his profound idea, he exposed me to the inner workings of his hugely profitable (70% GP margins) and rapidly expanding business.
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