WORLDVIEW: This trend can be your friend – how to profit from investing in Man’s Best Friend

After a lifetime in dog-obsessed households, it was natural that our two Jack Russells came across to the UK with us, even though their airfares were similar to ours. Doggy people have a financial blind spot when man's best friend is involved. Especially in affluent societies. My Scots-based colleague Jackie Cameron shares a story of how her own four legged friend started a search for pet-related investment opportunities. And dog-gone, she found them on the stock exchange.

Jackie writes: "I was reminded that it really is a dog's life in the UK when both my mother and my pet went for some much-needed pampering this week. My mom's bill for having her hair coloured 'vibrant red' and styled into a cheeky pixie cut: £49. Roxie's hydro bath, 'smoothie' shave, nail clip and teeth and ear clean came to £45.

With hair salons proliferating the UK, my mother was able to take a walk-in appointment. Pet grooming parlours, on the other hand, are very, very busy. In leafy Dunblane, for example, the waiting list for an appointment is six weeks.

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