The Economist: Ferrari is looking less like a carmaker and more like Hermès
Key topics:
Ferrari’s exclusivity and pricing power drive outsized profits and brand value
CEO Benedetto Vigna positions Ferrari as a tech-luxury brand like Hermès
Electric vehicle shift poses a major challenge to Ferrari’s elite image
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The auditorium doors will open for BNIC#2 on 10 September 2025 in Hermanus. For more information and tickets, click here.