The Economist: Ferrari is looking less like a carmaker and more like Hermès
photograph: maurizio fiorino/the new york times/redux/eyevine

The Economist: Ferrari is looking less like a carmaker and more like Hermès

But will it thrive in the electric age?
Published on

Key topics:

  • Ferrari’s exclusivity and pricing power drive outsized profits and brand value

  • CEO Benedetto Vigna positions Ferrari as a tech-luxury brand like Hermès

  • Electric vehicle shift poses a major challenge to Ferrari’s elite image

Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.

Support South Africa’s bastion of independent journalism, offering balanced insights on investments, business, and the political economy, by joining BizNews Premium. Register here.

If you prefer WhatsApp for updates, sign up to the BizNews channel here.

The auditorium doors will open for BNIC#2 on 10 September 2025 in Hermanus. For more information and tickets, click here.

From The Economist, published under licence. The original article can be found on www.economist.com
© 2025 The Economist Newspaper Limited. All rights reserved.

The Economist

Loading content, please wait...

Related Stories

No stories found.
BizNews
www.biznews.com