The perils of personalizing your $500,000 Ferrari: Chris Bryant

Ferrari, Europe's most valuable automaker, is seeing a pile-up of nearly new models in the used market despite long waitlists for new orders. The Italian brand blames its wealthy clients' esoteric customization choices for affecting resale values. While bespoke personalization boosts Ferrari's revenue, the diminishing value of over-customized models highlights the financial risks for owners. For prospective buyers, the message is clear: personalization should be approached with caution.

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By Chris Bryant

Ferrari NV became Europe's most valuable automaker by increasing sales volumes and prices while persuading customers to purchase lots of expensive options. But now its finely tuned business model is showing signs of wear.

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