Only Apple would try to rebrand AI. Will it succeed?: Parmy Olson
Apple has rebranded AI as "Apple Intelligence," integrating it into Macs and iPhones for tasks like rewriting emails, transcribing calls, and cross-referencing information. Despite the impressive demos at WWDC, there are concerns about glitches and latency issues. Apple's focus on privacy, running some AI queries on-device and others via encrypted servers, is commendable. However, the real test will be whether consumers find it reliable and efficient in everyday use.
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By Parmy Olson
You have to hand it to Apple Inc. After an embarrassing, tone-deaf ad last month that made the company look oblivious to AI's impact on the world, its marketing department has now rebranded AI as "Apple Intelligence." It's a feat of superiority only the company could pull off.
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