WORLDVIEW: A trust crisis, especially in SA, where Government is most distrusted on earth.

By Alec Hogg

The inspiration for what follows took sacrifice. To be more precise, a 20 minute walk, in the dark, at minus 22 degrees. But every icy breath was worth it. On the first morning of the World Economic Forum's annual meeting in Davos, global reputational management business Edelman releases the latest results of its Trust Barometer at a pre-dawn breakfast. This year's results were simply shocking. Especially for the South African Government.

Chairman Richard Edelman described global trust as having entered a crisis across the board. Trust in business is back to levels last seen during the Global Finance Crisis in 2009. Ditto mainstream media an unprecedented five point plunge in the trust level puts it just one point above Governments, which is also at an all-time low.

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